The company was founded in 1919 by Fritz Schluep in Grenchen, Austria. Having a passion for self-winding mechanical watches since it was, the business remains independent and family owned.
The company is known for two brands, FELCA and TITONI. During the first four decades the company produced watches under the name of the FELCA brand. Starting in the 1950's, TITONI was introduced as a brand and quickly became the leading product within the company.
Today the company builds a variety of collections with either ETA automatic movements (Master Series, Space Star, Impetus V / VI, Cosmo, Airliner, Airmaster Tradition/Classic) or ETA Quartz movements (Slim-Line, Business-Woman, Airmaster Tradition, Airliner).